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Idea: Emphasize its Italy authenticityand coffee culture

The origin of Italy and coffee can be traced back to the 16-17 century.
Espresso is one of the most popular coffees in the world.
Most of the popular coffee drinks today is made based on espresso(e.g. Latte, Macchiato, Cappuccino).
ILLY coffee has a profound history of making coffee and
is a recognized super-premium brand in Italy.

Social Extension

Facebook - Carousel Ads

Attract consumers’ attention.

Introduce the making process of coffee.

Tell the story of a coffee bean.

Offline Events

Museum - Boston/Museum of Fine Arts

Touring exhibition

Cooperate with MFA to hold exhibitions of their coffee cup collections